The internet and other channels have given us the best experience to maximize productivity for business, which could make one skeptical about the success of another option. Have you ever thought of a virtual replica of yourself and your Company, one where you can interact and work with other people without being physically present?
The metaverse is what your Company needs to pay attention to towards maximum productivity. According to Gartner, by 2026, 25% of people will take at least an hour a day in the metaverse for social, work, education, shopping, and entertainment. Also, the Microsoft work trend index data shows that 51% of Gen Z and millennials anticipate working in the metaverse two years from now.
These statistics imply that if you want increased traffic to your business and want a sustainable run, you should adopt the metaverse and its technologies to your business to increase your market reach and enhance your work experience. Read on to understand what a metaverse is and why your Company needs it.
What is Metaverse?
The metaverse is a virtual world where billions of people live, enabling users to communicate, interact, and trade digital assets. This is experienced in 3D mode via virtual reality devices. The metaverse refers to the different types of enhanced online environments, ranging from online games, virtual workplaces, and virtual dressing rooms to virtual operating rooms
These are the early days of the metaverse that comes with exceptional opportunity. Companies can advance everything from customer interaction to products and services offered, organizational operations, distribution processes, and production with its provisions
In recent times, many Tech companies and other product-based companies have adopted the metaverse, some of which are Facebook now (Meta), Microsoft, Nike, Netflix, and many more. To not be left out, your Company should also pay attention and utilize metaverse technology.
Types of Metaverse Platforms
There are two primary metaverse platforms: The blockchain-based metaverse and the general virtual world.
The blockchain metaverse platform uses NFTs and Cryptocurrencies that allows people to purchase and sell virtual assets.
The general virtual world for Business and recreational purposes is much like the one Facebooks Creates. Roblox, Minecraft, and Fortnite are in this category, and they are platforms where users can be part of virtual events.
The Technologies of the Metaverse
People live in a virtual world that mimics the physical world using technology such as virtual reality (VR), augmented reality (AR), AI, social media, and digital currency. However, the two technologies considered essential to the development and growth of the metaverse are VR and AR.
Virtual reality (VR) is a technology that regenerates computer images and videos to build real-life visual experiences beyond those produced on computer monitors and phones. VR creates a simulated reality where the user has to wear a headset and headphone that covers the eyes to access the world that has been replaced with a virtual one.
VR uses advanced graphics to generate 3D photos and videos. Adopting VR technology in a company is a fantastic way to improve interactions between consumers and a service or product.
VR has been effective in product design, entertainment, gaming, architecture, etc.
Augmented reality (AR) uses physical objects and existing reality to activate computer-generated enhancements. It offers the possibility of integrating digital components into the real world. It works with the use of headsets and digital devices such as phones, PCs, or Tablets.
When the gadget is aimed at a point of interest, it generates a live streaming video of the environment on screen.
Can be combined for a better experience
The combination of AR and VR is the fusion of two excellent systems into one. Though AR and VR have different modes of operation and levels of uniqueness, when merged, they offer a better and more engaging experience that will boost the productivity of the business and enhance meeting times.
How Will Your Company Benefit From the Metaverse?
There are so many benefits your Company, employees, and consumers/clients will get by incorporating the metaverse into its daily operations. Some of these include,
Increased Brand Awareness and Market Reach
The metaverse presents a system that helps reach new audiences and improves customer confidence. At a time like this, when younger consumers shun traditional forms of media, the metaverse enables companies with unconventional but creative marketing strategies to retain these consumers, and increase their brand awareness and market reach.
Enhanced Customer Experience
Consumers are hungry for engaging experiences, and metaverse technologies enable this. The metaverse will provide your company with the steps needed to transform the mode by which you interact with your customers. It also presents an entertaining and immersive experience that your company can adopt for its customers, which in turn gives a great advantage and draws the attention of the customers.
This is done by creating a virtual world that allows users to test, design, and model processes to improve existing conditions.
Better Team Collaboration
Covid-19 introduced a new reality of virtual meetings and remote teamwork, which we all have to blend with no matter how less effective it may seem than a physical meeting. This is one area in the metaverse that can be adopted to enhance the work process.
VR technology has helped to clone the experience of physical workspaces into the virtual world. With an avatar, motion capture gloves, and VR goggles, expressions, voices, and body language can be captured from the different locations of team members. It is a great tool that enhances remote work experience among team members.
Easy Training and Learning
Conducting e-trainings has become more fun and easier due to the technologies of the metaverse. Creating a life-like online environment for immersive learning creates an interactive engagement, allowing people to learn faster, focus, retain information better, and enjoy the learning process.
The provisions of AR and VR create an environment that is less vulnerable to physical injury or attacks. People can work effectively from a place where they are not open to the risk of contagious illness, workplace violence or hazards, road accidents, etc.
New Income Stream
The metaverse allows you to purchase and sell digital assets just like you transact physical assets. It creates an avenue to exchange digital currencies, utility tokens, governance tokens, and non-fungible tokens (NFTs). This opens a new business revenue for your Company.
Are you ready to leverage what the metaverse has to offer?
Contact us at Connect2Geek if you want to adopt the technologies of the metaverse for your Company and if you need an expert to put you on the right track! For more information, call 208-468-4323 or reach us online.